Levant Sweets Branding

Client: Levant Sweets

Background:

Levant Sweets is a traditional sweets and cakes manufacturing company based in Wellington, New Zealand. Levant Sweet was not a brand initially but a passion of a young female entrepreneur. She wanted to make Levant sweets a brand as a true authentic Mediterranean sweet and customised cake maker.

For the visual identity, the client wanted a logo which represents true authenticity of Levante and also classic and modern at the same time. We suggested client showcase Levant Sweet as a premium brand and position it high in the market so she enjoys the good value and returns out of it. The client had two lines of products, the first one being the true authentic Mediterranean sweets and the other one customised cakes. We suggested the client have two brand marks which will represent each type of products. This will help her promote her products separately, ultimately both brand marks will come under Levant Sweets. The client liked the idea and we came up with the 2 names as Mediterranean Delicacies (for true authentic levant sweets) and Designer Cakes (for customised cakes).

We also came with a brand tagline “The Sweet Art”. We created a complete 360-degree experience for the client by making all stationery and marketing collaterals offline and online.