abbvie bio-pharmaceuticals pan arab booth design
Client: Abbvie Bio-pharmaceuticals
Background:
Abbvie Biopharmaceutical Exhibition Stand Design for PAN Arab. The concept of the Exhibition stand was to create awareness of new Anesthesia medicine “Sevoflurane”. The tagline of the brand was “Peace of Mind”. The concept was to show the environment of an Operation theatre and also show how the patients have peace of mind after the Anaesthesia is given to the patients by Sevoflurane. Peace of mind is shown with the help of yellow couch where patients can relax. All the colors used, represent the brand’s mood board. Peace of mind theme is also reflected clearly in the branding.
The yellow couch was customised and used for photography purpose, whereas in the background of the couch a nurse and doctor can be seen with the Anaesthesia mask ready to give Anaesthesia. This project was greatly appreciated by the client and everyone who visited the stand.
Services provided
- Research
- Design & Concept
- Branding
- Moodboard
- Project Management
- Technical drawings
- Booth construct
